The Optimisation Scorecard

The optimisation scorecard is an holistic methodology required for benchmarking and goal-setting in both your external search engine optimisation campaign and your internal enterprise search across your website, portal, or Intranet. The success of an optimisation campaign cannot simply be judged on the number of well placed phrases your website has, or the speed and presentation of…

Measuring Value, not just hits

The explosive growth of Internet usage in the past few years has led to an ever-increasing investment from vendors trying to tap into online consumer spending which, according to Forrester Research, will exceed US$100 billion by the end of 2003. In parallel with this increase in retail spending, companies are also investing heavily on internal,…

Google Optimisation

I frequently get asked whether someone can have their website specifically optimised to achieve high rankings in Google. Not, MSN, not Yahoo, specifically just optimisation for Google. Are they correct to be focusing so intently on this single engine? Is optimisation work for Google so much different from optimising for any of the other major…

The Google Sandbox Theory

In the past few years a semi-mythical beast has reared it’s head in the world of search engine optimisation and the building of new web sites, it’s referred to as the Google Sandbox effect. The principle behind this theory is that new web sites can be penalised – or rather prevented from achieving the same success…

The Google PR™ Update

The google update – where to begin? A joy to some, the bane of the earth to others… For those with their head in a hole, approximately every 3 months Google updates their search algorithm as they always find new ways to improve the search results and also to fight off devious search engine optimisation…

Defining a Search strategy

Introduction When people set out to design a web site, be it knowledge based intranet or a commerce based internet site, search strategy isn’t always on the top of the priority list. This is understandable; the bigger goal is in sight, the detail of the user experience hasn’t yet been explored, but experience dictates that…

The Google Supplemental Index

Depending on who’s statistics you believe, Google deals with anything from 60% to 90%+ of all search engine traffic, so whichever way you look at it getting high rankings in the Google listings for important, relevant and searched on phrases will generate a great deal of traffic – and hopefully business – for you. However,…