The optimisation scorecard is an holistic methodology required for benchmarking and goal-setting in both your external search engine optimisation campaign and your internal enterprise search across your website, portal, or Intranet. The success of an optimisation campaign cannot simply be judged on the number of well placed phrases your website has, or the speed and presentation of…
What is Web Metrics? Web Metrics is a business practice that concentrates on capturing as much data about a business’ online interaction with its customers as possible. Once we have captured data on these interactions, we can analyse them and begin to consider ways in which they might be improved to the benefit of the business. Measuring, analysing and…
The explosive growth of Internet usage in the past few years has led to an ever-increasing investment from vendors trying to tap into online consumer spending which, according to Forrester Research, will exceed US$100 billion by the end of 2003. In parallel with this increase in retail spending, companies are also investing heavily on internal,…
