I frequently get asked whether someone can have their website specifically optimised to achieve high rankings in Google. Not, MSN, not Yahoo, specifically just optimisation for Google. Are they correct to be focusing so intently on this single engine? Is optimisation work for Google so much different from optimising for any of the other major…
In the past few years a semi-mythical beast has reared it’s head in the world of search engine optimisation and the building of new web sites, it’s referred to as the Google Sandbox effect. The principle behind this theory is that new web sites can be penalised – or rather prevented from achieving the same success…
The google update – where to begin? A joy to some, the bane of the earth to others… For those with their head in a hole, approximately every 3 months Google updates their search algorithm as they always find new ways to improve the search results and also to fight off devious search engine optimisation…
External search engine optimisation Millions of searches are conducted each day on search engines as more and more internet users turn to them to help find information about topics of interest. The majority of searches are conducted across a few search engines, namely Google, MSN, and Yahoo. Being well placed on these search engines for…
First off, welcome again to the CommerceTuned Newsletter. This month I’ll be looking at the latest Google Page Rank shift, what it could mean, and what actually happened. For those not yet in the now, Page Rank is Google’s method of evaluating the importance of a website. Their search algorithm involves a mix of various factors such…
Introduction When people set out to design a web site, be it knowledge based intranet or a commerce based internet site, search strategy isn’t always on the top of the priority list. This is understandable; the bigger goal is in sight, the detail of the user experience hasn’t yet been explored, but experience dictates that…
Depending on who’s statistics you believe, Google deals with anything from 60% to 90%+ of all search engine traffic, so whichever way you look at it getting high rankings in the Google listings for important, relevant and searched on phrases will generate a great deal of traffic – and hopefully business – for you. However,…
Pretty much anyone concerned with how well their website ranks in Google has heard of Page Rank. Page Rank is defined as the degree of importance or value that Google has for a specific web page. If you want to find out what the Page Rank of your website is then try our free online tool that will…
Yes we’ve had The Invincibles, we’ve even had The Commodores, so now I’m going to introduce the newest ‘the’ to the collection – The Intangibles. Everybody with any experience in search engine optimisation knows that SEO is not an exact science. We do not have control over all the variables and factors that make up how a…
It is a common acknowledgement in search engine optimisation that the quality, theme, anchor text used and volume of links that point to your website all help to improve your search engine rankings, through increased link popularity. However, within the past few weeks Matt Cutts seems to have turned the SEO world on its head by strongly…
For many years it has been made abudantly clear to the average Joe that there are things you can do and things you can’t do to your website in order improve ranking placements, most of which are specified by the search engines themselves on their sites. Good things: Make it interesting Make it unique Keep…
I always think that articles and research is so much more interesting to write about and talk about when it’s something that happened to you (as opposed to starting with ‘I once had a friend that..’), so I just thought I’d write an article about some recent issues we had with some of our ranking…
