Last updated: 23 April 2026
This Privacy Policy explains how COMMERCE TUNED LIMITED (“CommerceTuned”, “we”, “us” or “our”) collects, uses, stores and protects personal data when you visit our website, contact us or use our services.
We are committed to handling personal data transparently and in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and, where applicable, the EU GDPR.
1. Data Controller
The data controller responsible for your personal data is:
COMMERCE TUNED LIMITED
Company number: 04633285
Registered office: 3 Midway Close, Nettleham, Lincoln, United Kingdom, LN2 2TE
Email: hello@commercetuned.com
We do not currently appoint a representative in the EU.
2. Personal Data We Collect
We may collect the following categories of personal data:
2.1. Data you provide directly
This may include:
- first name and surname
- email address
- phone number
- company name and job title
- postal address
- billing details
- information you submit through contact forms, service enquiry forms or proposal requests
- information you provide when downloading content or communicating with us
2.2. Data collected automatically
When you use our website, we may collect certain information automatically, including:
- IP address
- browser type and version
- device information
- referring website
- pages viewed and time spent on the website
- interactions with website content
- cookie and consent-preference data
2.3 Cookies and similar technologies
We use cookies and similar technologies to operate the website, remember preferences, understand website usage and improve performance.
Some cookies are strictly necessary for the website to function. Other cookies, such as analytics or functional cookies, are only used where required and where you have given consent through our cookie banner.
For full details, including the categories of cookies currently in use and how to manage your preferences, please see our Cookie Policy.
3. How We Use Personal Data
We use personal data for the following purposes:
- to respond to enquiries submitted through our website
- to communicate with prospective clients, partners and suppliers
- to prepare and manage proposals, quotes and service discussions
- to deliver our SEO and digital marketing services
- to manage contracts, invoicing, accounting and related administration
- to send newsletters or marketing communications where you have consented to receive them
- to analyse website usage and performance
- to maintain website security, detect misuse and protect our systems
- to comply with legal and regulatory obligations
Where we enable additional non-essential technologies in future, such as advertising, remarketing or embedded third-party tools, we will classify them appropriately and, where required, use them only after consent.
4. Legal Bases for Processing
We rely on one or more of the following legal bases, depending on the purpose of the processing:
- Contract — where processing is necessary to take steps at your request before entering into a contract, or to perform a contract with you
- Legitimate interests — where processing is necessary for our legitimate business interests, including operating our website, responding to enquiries, improving our services, maintaining security and managing proportionate business development activity
- Consent — where consent is required, including for non-essential cookies and marketing communications
- Legal obligation — where we need to process personal data to comply with legal, regulatory, tax or accounting requirements
Where we rely on legitimate interests, we consider and balance those interests against your rights and freedoms.
5. Data Retention
We keep personal data only for as long as necessary for the purposes for which it was collected, including to satisfy legal, accounting or reporting requirements.
As a general guide:
- client and financial records are typically retained for up to 6 years in line with UK tax and accounting requirements
- enquiry and prospect data is retained for as long as needed to manage the enquiry, proposal or relevant follow-up, unless you ask us to delete it sooner where applicable
- marketing data is retained until you withdraw consent or opt out
- website analytics data is retained in line with the retention settings configured in the relevant analytics tools
When data is no longer required, we delete it securely or anonymise it where appropriate.
6. Sharing Personal Data
We may share personal data with trusted third parties where necessary for the purposes described in this Privacy Policy.
These may include:
- website hosting and infrastructure providers
- website platform and plugin providers
- analytics and tag-management providers
- email, document storage and business productivity providers
- professional advisers, including legal, accounting or compliance advisers
- courts, regulators, law enforcement bodies or other authorities where disclosure is required by law
We do not sell your personal data.
7. Service Providers We Use
Depending on how you interact with our website or services, our providers may include services such as:
- IONOS for website hosting
- WordPress for website content management
- Google services, including Google Analytics, Google Tag Manager and Google Workspace
- CookieYes for consent preference management
- providers of embedded third-party content where relevant
These providers process personal data on our behalf where appropriate and under suitable contractual and data protection safeguards.
8. International Data Transfers
Some of our service providers may process personal data outside the UK or the European Economic Area, including in countries that may not have the same data protection laws as the UK or EU.
Where international transfers take place, we use appropriate safeguards, such as:
supplementary measures and transfer assessments where required
adequacy regulations or adequacy decisions, where available
the UK International Data Transfer Addendum (IDTA)
the European Commission’s Standard Contractual Clauses (SCCs) where relevant
9. Your Rights
Subject to applicable law, you may have the right to:
- access the personal data we hold about you
- request correction of inaccurate or incomplete personal data
- request erasure of your personal data in certain circumstances
- request restriction of processing in certain circumstances
- object to processing based on legitimate interests
- object at any time to processing for direct marketing
- request data portability where applicable
- withdraw consent at any time where we rely on consent
To exercise any of these rights, please contact us at:
hello@commercetuned.com
10. Automated Decision-Making and Profiling
We do not carry out solely automated decision-making that produces legal effects or similarly significant effects on individuals.
If we use limited audience or measurement features connected with website analytics or future advertising technologies, these do not amount to automated decision-making of that kind.
11. Data Security
We use appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.
These measures include, where appropriate:
- secure website connections
- access controls and permissions
- managed hosting and system protections
- restricted access to personal data
- secure business systems and backups
- the use of contracts and controls with relevant service providers
No method of transmission or storage is completely secure, but we take reasonable steps to protect the personal data we handle.
12. Complaints
If you have any concerns about how we use your personal data, please contact us first at:
You also have the right to complain to the Information Commissioner’s Office (ICO) in the UK if you believe your data protection rights have been breached.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our website, our services, our service providers or legal requirements.
Any updates will be published on this page, and the “Last updated” date at the top will be revised accordingly.