Local SEO for real estate agents that turns searchers into valuations and viewings
As a real estate SEO agency, we know portals might bring you leads – but they also put you next to every competitor in your patch. When your own site ranks for high-intent searches like “estate agents near me” and “sell my house in [area]”, you build a channel you own instead of renting visibility from portals and paid ads.
We focus on local SEO for estate agents, strengthening visibility around your branches and patches with optimised Google Business Profiles, local landing pages and seller-led content that turns more of the right visitors into valuation requests, instructions and long-term clients.
Qualified property lead focus
We optimise for searches that bring serious sellers, landlords, and buyers, not just casual browsers.
Local pages that actually rank
We create structured local landing pages for key areas, built to rank and generate valuation requests.
Real estate SEO experts
You work with a real estate SEO agency that understands instructions, stock, chains, and seasonal demand patterns.
How Our SEO for Real Estate Agents Works
Our SEO process is built to strengthen your visibility in the exact areas where buyers, sellers, and landlords are searching. It combines clear research, structured local optimisation, and ongoing improvements that turn your website into a consistent source of valuations and enquiries.
We start by analysing your branches, patches, competitors and the types of instructions you want more of. From there, we map search demand by patch and micro-area, prioritising the zones where you want more stock, and identify gaps where rival agents currently dominate. We then map keyword intent to the areas you cover, evaluate the technical foundations of your site and review your Google Business Profiles to understand what’s limiting your visibility — this becomes your Patch Expansion SEO Blueprint.
Based on that groundwork, we build a tailored plan. Every month, we refine the site, expand your local footprint, and report on the metrics that matter — valuation requests, landlord and vendor enquiries, and new instructions per month in your key patches — so you always know what’s moving the needle. Your organic channel is designed to sit alongside portals, PPC and social campaigns, but with SEO giving you a source of leads you own rather than rent.
What’s included in our estate agent SEO service
Keyword research focused on estate-agency intent
Local SEO for estate agents
Patch-level local SEO planning
Technical SEO for estate agency websites
Real-estate-focused content marketing
Digital PR & link building
Reliable communication
Improve your rankings
Technical SEO for estate agency websites that support constant stock changes
Estate agency websites have very specific technical challenges. Listing pages are heavy with photography, templates repeat across dozens of properties and stock rotates constantly, creating index bloat and crawl waste. We review your mobile speed, key Core Web Vitals, URL structure for areas and properties, and how you handle sold or let agreed listings. The goal is simple: make it easy for Google to crawl and understand your branches, patches and property types without wasting resources.
Keyword intent and long tail SEO for estate agents
We map keyword intent so your estate agency targets the searches that actually lead to instructions. That means going beyond generic terms like “estate agents in [city]” and focusing on high-intent phrases such as “sell my house in [area]”, “best estate agent for landlords in [area]” or “house prices [postcode]”. We separate valuation and sales keywords from early-stage research queries, assigning them to local landing pages, area guides or blogs so long tail SEO brings in sellers and landlords who are closer to taking action.
Local content and area guides for estate agents
Local SEO for estate agents works best when your website reflects how people research where to live. We plan structured area guides that cover schools, amenities, transport links, typical prices and property types in each patch you serve. These pages strengthen your local SEO, give buyers and landlords practical information and support internal linking from listings and blogs. The result is a content framework that helps you appear for searches like “best areas to live in [zone]” and positions your agency as the trusted local expert.
Google Business Profile, reviews and local citations for estate agents
Local SEO for estate agents starts with well-optimised Google Business Profiles for each branch, in line with the Google Business Profile guidelines for local businesses. We refine categories, descriptions, photos, opening hours, attributes and Q&A, and then support you with a review strategy that boosts both rankings and trust with sellers and landlords. That includes designing a process to request reviews, respond to them and encourage natural mentions of sales, lettings and valuations. In parallel, we fix NAP consistency and local citations across key directories and local sites, reinforcing your visibility in Google Maps and “near me” searches.
SEO for AI search and estate agent AI overviews
Search results are no longer just ten blue links. Google and Bing increasingly use AI to generate overviews, answer boxes and enriched local results when people search for estate agents or research areas. We structure key pages, FAQs and local signals so your agency has a better chance of appearing in these AI-powered surfaces as well as traditional organic and Maps listings. For a deeper look at how we handle AI-driven search, see our dedicated AI SEO service.
Who uses our SEO service for estate agents?
This service is designed for estate agents, lettings teams and property brands that want stronger visibility and a steadier pipeline of high-intent leads. We work with single-branch agencies, multi-office operations where overlapping patches can be a problem, hybrid estate agents, and specialist teams focused on sales, lettings or both. Our patch-based approach helps each branch grow visibility in its own area without your offices competing against each other in Maps or organic results.
We help agencies that want to reduce their reliance on portals and paid lead generators and generate more direct enquiries; those needing to grow presence in new patches; and established estate agents looking to win more valuations from search.
Residential sales teams
Online-only estate agents
Multi-branch estate agencies
Lettings agencies
High-street estate agents
Commercial property agents
FAQs about SEO for estate agents
Yes. Link building is still a key part of estate agent SEO, but it has to be done carefully. We focus on earning links that make sense for property brands: local press and community sites, partner businesses such as mortgage brokers or solicitors, industry publications, and high-quality directories. These links help Google see your site as a trusted local authority rather than just another agent. The result is stronger rankings for your main areas and more organic visibility for your branches.
Done properly, yes. Blogging lets you target searches that don’t fit on your core service pages, such as house price trends, landlord advice or “how to sell” guides for specific areas. These articles can attract backlinks, support your area pages, and show vendors and landlords that you understand their questions. We plan topics around valuation and instruction intent, not generic “SEO content”, so your blog works as a support act for local rankings and a trust signal for potential clients.
Yes. We work with UK estate agents and international property developers who sell in destinations such as Spain, Portugal or the Gulf. Our multilingual SEO strategy adapts to your target buyers and markets: different search behaviour, languages, seasonality and competition. We can support campaigns where you have UK branches promoting overseas stock, or brands based abroad targeting UK buyers, in one language or several. The aim is the same — make you visible in the right locations and languages so qualified enquiries reach your sales team.
SEO works best when your site is “SEO-ready”. That means a mobile-friendly design, clear navigation, fast loading pages (especially listings with lots of photos) and obvious calls to action for valuations and enquiries. During onboarding we review your current website and flag anything that could hold results back, from technical issues to weak conversion paths, making sure your messaging sits comfortably alongside the Property Ombudsman code of practice. If you already work with a web developer, we can collaborate with them so fixes are implemented smoothly and your SEO investment isn’t wasted.