Links are good, right? The more links we have pointing to our websites the better we will rank, right? Well that’s not necessarily the case, as link-building strategies are fraught with pitfalls and potential penalties that can do more harm than good, so the canny link-builder is one that always evolves and stays one step ahead of…
As I was scanning through the top keyword searches relating to ‘search engine optimisation’ the other day, I noticed that one consistently searched-for term is ‘ethical search engine optimisation’, so I figured that since it seems such a popular topic I’d write an article about what ethical SEO is. Since I’ve already covered some basic black hat…
Search engine optimisation has changed over the years. As a good SEO, you have to change with the times and constantly update the techniques and requirements involved in achieving and maintaining high search engine listings for your clients. One of the biggest shifts over the last few years has been the movement away from code…
I have often been asked by potential clients: “Will your company work on the basis that if what you do doesn’t work, we don’t pay you?”. This request has been a common occurrence recently, and I believe there are two reasons for this: More people are becoming aware of SEO and the need for it…
Unless you’ve been hiking around the jungles of Borneo for the past few months, you’ll no doubt be aware of the raging debate in the SEO world around paid links, and Google’s crack-down on sites selling text links. A brief summary for those just recovering from their trek is as follows: Google algorithm places a lot of…
Just recently I’ve noticed that there is some very strange SEO work being done by very big brands here in the UK. What seems to be happening is that companies are taking more and more risks and chances in their quest to get to the top of the Google listings. Obviously sites have always known…
Unlike an organic search campaign, a PPC campaign is very much a quantifiable entity, if set up correctly, you know exactly how much your advertising costs and pretty much what you get out of it. It is an ideal business model for working out your ROI (return on investment). Obviously this can be carefully ‘estimated’ with organic…
Paid search can be an asset to any online marketing campaign, especially for a new business waiting for the organic search engine optimisation to establish itself. There are many different aspects of a paid search campaign that need to be considered in order to get the right balance between cost and the effectiveness of the PPC campaign.…
Nielsen the independent consumer behaviour analyst has reported an increase of 25% of the number of UK users accessing the web via a mobile phone during the second and third quarters of 2008. This represents 7.3 million people compared to the 35m+ who regularly access the net via a computer who’s audience in the same period…
Finally, the European Commission has finally decided to flex its muscles and attention towards fixing the scandalous mobile roaming charges instead of pursuing metric martyrs and wonky vegetables. The changes, due to come into force across the EU’s 27 member nations from July 2009 will not only affect call charges but also data charges which are directly associated with web…
