31 August 2017
Link Affiliation – Some simple tips
Exchanging links to other websites is a beneficial method of increasing traffic to your own site. Say you are a real estate firm focused on selling property within a specific County or State, you could provide links to local solicitors, house movers, and offer links to local businesses that all revolve around the purchase of a house in your area. By exchanging links to all the local sites you are also going to get increased traffic from their websites, benefiting by receiving targeted traffic if they are popular sites. Another key benefit to having sites link to yours is the
Read more31 August 2017
Link Building – Why to do it!
The major search engines all have different ways of ranking websites and thus determining where you appear in search results on different phrases. Search Engine Optimisation is the common and often vaunted method of increasing your rankings and likelihood of appearing high up in results on search phrases. Google however use their own system for rating websites called PageRank (PR). This rating is out of 10 and refers to the importance of a web page according to the Google ranking system. No-one outside of Google can claim to understand 100% how this ranking works, but through constant analysis patterns develop and through
Read more31 August 2017
Google punishing reciprocal links?
Everyone in the world of SEO has known for a link time that links pointing to your website are good, and the more you have of them the better. For years reciprocal linking has been a commonly used strategy for improving your Google page rank, gaining higher rankings and being the envy of all your friends. You approach a fellow webmaster requesting a link on their website and vice versa, you mutually oblige, slap each other on the back and off you go to find another link partner to dance with. However it really was only a matter of time before Google twigged
Read more31 August 2017
Pay Per Clicks – Is it worth it?
The days of quality free search engine submission and listings have all but disappeared. The major search engines realised that providing a quality index of websites that was growing by thousands per day, and making the necessary technical advancements to remain competitive amongst the major engines was not bringing home the bacon. This problem created the concept of paying a fee to be placed within the index, and most recently paying for traffic directed to your website from a specific search engine – and pay-per-click marketing was born. So is PPC marketing worthwhile? The simple answer is yes, as long as it thoroughly researched
Read more31 August 2017
Black Hat Search Engine Optimisation
Ever wanted that coveted top spot in Google so badly that you’d do anything to get it? There are all kinds of tactics and practices that can be applied to websites in order to artificially elevate the search engine placements; you are now entering the world of ‘black hat search engine optimisation‘. This term refers to the various methods used which are not considered ethical by the search engines themselves, and generally involves trying to fool them to some degree. There are numerous methods available – this article will no doubt spawn more sequels than Rocky – so keep coming
Read more31 August 2017
Link Networks
Just recently I’ve noticed that there is some very strange SEO work being done by very big brands here in the UK. What seems to be happening is that companies are taking more and more risks and chances in their quest to get to the top of the Google listings. Obviously sites have always known that being ranked #1 in Google is a license to print money in a competitive sector, but now in the UK the stakes just get higher and higher due to recent reports that suggest that Google now has over a 90% share in the UK
Read more31 August 2017
Pay-Per-Click marketing – what to consider when using paid search
Unlike an organic search campaign, a PPC campaign is very much a quantifiable entity, if set up correctly, you know exactly how much your advertising costs and pretty much what you get out of it. It is an ideal business model for working out your ROI (return on investment). Obviously this can be carefully ‘estimated’ with organic search but you can never be as sure of the variables involved as you can with a good, well set-up PPC campaign. PPC, for the most part, is fairly straightforward, but there are certain aspects of any PPC campaign that need to be considered and
Read more31 August 2017
The increase in UK mobile search usage
Nielsen the independent consumer behaviour analyst has reported an increase of 25% of the number of UK users accessing the web via a mobile phone during the second and third quarters of 2008. This represents 7.3 million people compared to the 35m+ who regularly access the net via a computer who’s audience in the same period only grew by 3%. However, while Google remains the most popular site for those logging on via the desktop, on mobile internet BBC News is the most visited site, with nearly a quarter of mobile internet consumers using it. Kent Ferguson, a senior analyst with
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