About CommerceTuned

At CommerceTuned, we act as your plugged-in SEO partner — combining senior strategy, technical depth and content execution so your brand (or your clients’ brands) stay visible, relevant and profitable as search keeps evolving.

You get the benefits of an experienced SEO department without the headcount: senior-only consultants who can drop into your existing marketing setup, understand the politics and constraints, and start moving the needle quickly.

20+ years of experience

Seamless extension of your in-house team

Technical SEO, content and links aligned

Senior-only SEO strategists

Transparent, plain-English reporting

AI-ready SEO and content strategies

Our history

CommerceTuned was founded in 2003 and has its roots in the early 2000s, when Paul was Head of SEO for Cable & Wireless’ £40m “One Web” project, consolidating more than 50 global websites into a single portal without losing organic visibility.

After leading SEO projects for brands like KPMG and managing high-stakes migrations and geo-targeted architectures, Paul set up CommerceTuned as a specialist consultancy focused on white-label SEO, training and PPC support for agencies and brands.

Since then, we’ve lived every phase of search — from early technical SEO and reputation management to today’s AI-generated answers, video-rich SERPs and multi-device journeys. That history means we’re comfortable handling messy legacy setups, while also preparing your site for where search is heading next.

We’ve supported a wide mix of organisations, including:

Consumer & lifestyle: Funko, McLaren, Virgin Active, Boots, Eurotunnel, Next, The Jewellery Channel

Finance & investment: Interactive Investor, Fidelity, HSBC, WeSwap

Media & publishing: Wall Street Journal, NME, Marie Claire, News International, Centaur Media

Research & insight: Savanta, TNS / Kantar Media, Redshift Research, Crowdology, Sapio Research, DJS Research

Public sector & industrial: UK Government (Switchover to Digital), Mil-tek, BitDefender

How we work

Long-Term Partnership Mindset

We aim to become a trusted extension of your team, not a short-term vendor. That means honest advice, realistic expectations and a focus on compounding results over time.

Conversion-Focused Content

Ranking is only half the job. We structure pages, messaging and internal links so that visitors understand your offer quickly and are guided towards enquiry or sale.

White-Label Friendly

We slot in behind your agency as an invisible SEO department. You keep the client relationship; we handle research, implementation and reporting under your brand.

Availability

You get direct access to the people doing the work. When priorities change or stakeholders have questions, we respond quickly with clear next steps.

Flexible Engagement Models

Need a one-off diagnostic, project-based rollout or ongoing support? We adapt to your internal capacity and budget instead of forcing you into rigid retainers.

Proven Across Sectors

From Funko and McLaren to financial brands, research agencies and industrial suppliers, we’ve delivered results in markets where competition and compliance are both high.

Our specialists

Meet the senior SEO specialists behind CommerceTuned. They combine decades of hands-on experience, data-driven strategy and plain-English communication to support your in-house team every day

Paul Rudman

Founder & Technical SEO Lead

Paul has 20+ years’ experience in SEO, analytics and paid media, helping brands navigate complex migrations, compliance and multi-market search strategies.

Technical SEO & audits
Complex site migrations
White-label SEO for agencies
Analytics & reporting

Has worked with brands including McLaren, Boots, Eurotunnel, HSBC, Virgin Active and Wall Street Journal.

Paul began his career working on large content sites for News Corp before becoming SEO manager for Cable & Wireless’ £40m “One Web” project, consolidating more than 50 global sites into a single platform without losing organic visibility.

Since founding CommerceTuned in 2003, he has led SEO and analytics work for finance, retail, lifestyle and B2B brands – including technical audits, penalty recovery, international SEO and long-term content programmes. He also trains in-house teams worldwide on SEO, analytics and Google Ads so they can embed best practice internally.

Paul combines an MSc in Computer Science with a pragmatic, commercial approach: recommendations are grounded in data, but always tied to realistic implementation and measurable business outcomes.

Miguel Bratos

SEO Project Manager & Spanish SEO Copywriter

Miguel has 10+ years’ experience leading end-to-end SEO initiatives in competitive and regulated niches, turning technical, legal and commercial requirements into clear, executable content and optimisation plans.

Spanish SEO copywriting
Content localisation (EN → ES)
SEO project management
Content planning

Has worked across finance, gambling, travel and legal SEO projects for both agencies and in-house teams.

Miguel is an SEO project manager with a content background, focused on clarity, structure and commercial intent – so content is well researched easy to read, easier to trust, and built to perform in search.

After starting his professional career in 2012 as an SEO copywriter, Miguel moved into SEO project management for sites in highly competitive sectors across multiple markets, including Spain, Colombia, Argentina, Brazil and other LATAM countries. Today, he continues to lead content projects end-to-end, keeping communication straightforward and delivery reliable.

He holds university degrees in Business Administration and Marketing Research, has completed a Master’s in Artificial Intelligence, and has also undertaken advanced training in community management and Spanish proofreading, bringing strong quality control to every deliverable.