Weight Watchers Kicks Off New Year with Revitalised Marketing Drive

Weight Watchers is beginning the New Year with a fresh ad campaign featuring a facelift of the brand's look and feel as well as a stronger, clearer message communicating there are 'here to help'.

Developed by Saatchi & Saatchi, the new marketing drive centres on three TV ads lasting 30 seconds and three 20-second ads. They highlight the fresh offerings from Weight Watchers related to their ProPoints weight loss plan, which now includes the additional options of Mediterranean, vegetarian and gluten free products.

Additionally, the Weight Watchers ads communicate the fact that fad diets and quick fixes are not suitable to everyone, and that in contrast their solution is designed to allow people to control what they eat without missing out on the foods they enjoy.

Vice President of Marketing and Commercial at Weight Watchers UK, Chris Stirk, commented: "We hope that the new campaign shows that with our unique support, encouragement and expertise, you can gain a healthier relationship with food, lose weight and keep it off."

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