Waitrose Enjoys Major Success from Recent Marketing Campaigns
Waitrose has seen their online orders rise by as much as 120% following a marketing campaign that offered customers a free bottle of champagne or box of chocolates for placing an order before the end of January.
Waitrose ran its promotion across print and online, as well as a direct marketing campaign. The gift was given to anyone that ordered groceries for delivery between 6 January and 31 January.
A spokesperson commented: "We've been thanking our Waitrose.com shoppers for choosing to shop with us. We're really pleased with how this has been received by customers."
The supermarket chain has been investing in its online service - it doubled online capacity across its branches and has opened its first online fulfilment centre in Acton, with plans to open a second centre in South London in the autumn.
Waitrose aims to leverage growing demand by opening 26 new stores in 2014. It has performed better than the Big Four supermarkets over Christmas, with a sales increase of 3.1% per cent and a market share rise of 4.8%. Additionally, Waitrose has also seen a boost in sales of 33% for their "LOVElife" range, which has successfully captured the New Year popularity of healthier eating by clearly displaying calorie content.