Ten Alps Communicate Agency Wins TfL Digital Campaign for Road Safety
In the wake of a competitive tender, Transport for London (TfL) has now taken multimedia content firm Ten Alps Communicate on board to spearhead a £3.5m digital Road Safety campaign for pre-school children.
Titled the Children's Traffic Club London, the campaign is due for launch in September. Its objective is to curb road casualties in the capital by influencing public attitudes and encouraging behavioural changes.
Ten Alps Communicate has been appointed under a three year contract, with the possibility of extension for a further three years. Their remit will include the creation and management of a Road Safety Education Programme, along with raising public awareness through the digital channels of an interactive website and complementary apps.
CEO at Ten Alps Plc, Mark Wood, commented: "Winning the TfL contract is a significant step in the creation of a much larger content marketing and communications business at Ten Alps. Our success is a reflection of the superb story-telling and digital design skills in our Ten Alps Communicate business unit."
"We're now focussed on building out our television operations and developing Ten Alps Communicate into a broader content marketing and corporate communications business, while also accelerating out CSR opportunities."