Pizza Hut Introduces Website and Menu Revamp with Brand Revolution Campaign
Pizza Hut is rolling out a brand revolution drive by introducing a fresh logo, revamped website complete with online ordering and new menu offerings.
From 19 November, global customers will be able to choose from ten new crust flavours plus a range of new ingredients and drizzles. A fresh logo, with a pizza shape that aims to appear more contemporary, was seen as an effective way to promote the menu changes.
Meanwhile, online ordering in English and Spanish complements their website revamp, which has been designed to be 'more interactive and visual'.
These brand revolution enhancements will be promoted through the largest ad campaign that Pizza Hut has even spearheaded, called 'Flavour of Now'.
Chief Executive at Pizza Hut, David Gibbs, commented: "Pizza Hut has been defining what's possible with pizza since 1958 and our newest changes are the most significant we've made in our history as we once again look to take the entire category to another level."
He added: "We are radically reinventing the pizza category with a menu transformation that more than doubles our amount of ingredients and flavours, a world-class digital ordering experience and an entirely new look and feel to our brand, all the way down to our uniforms."