Lloyds Banking Group Pledges More Help to Improve Digital Skills of Britons
Lloyds Banking Group's consumer engagement strategy is currently focussing on upping the nation's digital know-how.
Having already been a founding partner of digital skills charity Go On UK which aims to help Britons improve their digital ability, Lloyds Bank has now pledged their commitment to training and supplying 20,000 'Digital Champions' by 2017.
They promise that one in four of their colleagues will be dedicated to helping people and organisations to better their digital skills and financial capability. Given that current figures reveal around one in five adults and 1.2 million small to medium-sized businesses in the UK lack basic digital skills, this is seen as a worthy cause.
The Lloyds Bank 'Digital Champions' will be located across their organisation, with those in community banks playing a core role in fast tracking the first 7,000 of 20,000 Champions by the end of 2015.
Group Director for Digital at Lloyds Banking Group, Miguel-Angel Rodriguez-Sola, commented on their latest digital commitment: "As the largest provider of banking products in the UK, we impact on the lives of over 10 million digital customers every day. I strongly feel we have a responsibility to ensure that people from all backgrounds are financially included. I also believe the use of technology is a crucial way we can achieve this."