Frijj Brand Launches New Product Range in Line With Growing Unpopularity of Sugar

In response to changing consumer attitudes to sugar following copious press about how unhealthy it is, flavoured milk brand Frijj has redesigned their product portfolio to offer a more appealing range that contains 40% less sugar.

Working with BrandOpus, the new range employs the familiar colours of Frijj products to ensure it is instantly recognisable by the public, but has combined them with blue shades to differentiate the Frijj Less Sugar collection.

Head of Marketing at Frijj, Laura Sheard, commented: "As a leading brand in the flavoured milk category, we are continually looking for opportunities to bring new and innovative products to market in line with the evolving needs of consumers. With sugar so hot on the agenda in recent months we have every confidence our new launch will resonate in the marketplace."

The Frijj Less Sugar range saw its first unveiling at Asda stores since Saturday 31 January, and is set to roll out nationwide to other major retailers in the coming months.

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