Brewer Carling Launches Apple-Spoof Ads as Part of Major Marketing Strategy
The latest revelation in Carling's £9.6m marketing strategy is the release of humorous print ads that cleverly poke fun at Apple.
Created in partnership with agency Creature, the spoofs aim to recapture the popular humour of their 90s ads. They feature a pint of Carling in an Apple-style docking station with the tagline "Un-upgradeable".
The copywriting mimics literature used by the technology giant and other network providers to explain the 'specs' of the beverage. It reads: "A pay as you go package, delivering full flavoured taste and perfect refreshment. The slickest, swipe-iest model on the market. And with a straw it's handsfree. Get connected at Carling.com."
This promotion is the latest tactic in Carling's "Refreshingly Perfect" campaign which launched earlier this year and has included activity at music festivals over the summer as well as tapping into high-profile events such as the birth of the Royal baby.
The campaign's goal is to return the brand to its more 'blokeish' positioning and appeal more to younger drinkers.