Argos Gives Glimpse of Revamped Store Prototype Centred on Technology
With the aim of staying ahead of the curve, Argos is repositioning itself around digital with a radical in-store overhaul prototype.
Their first "digital concept store" was unveiled in Old Street, London today - the old Argos paper catalogues have been replaced with iPads that give shoppers the ability to conveniently browse information on products, check stock and place an order.
The retailer's traditional paper posters have also been upgraded, with LED light boxes and digital screens that allow Argos to run campaigns which showcase products, services and offers. They are already in talks with brands around in-store marketing opportunities.
Managing Director at Argos, John Walden, commented: "Outside the full catalogue we haven't ever really taken advantage of this opportunity because our stores haven't really been to promote product. Now we have a vehicle to showcase product which opens up for suppliers a whole new opportunity to partner with us. They want retailers that aren't just online, that can show off their products and promote their brands in stores."
Other key changes that shoppers can expect when the store opens to the public are the removal of collection desks in favour of a new till system that acts as stock checker, point-of-sale and collection point all rolled into one, 'Fast Track' tills so customers that order online can go in store and collect their goods in 60 seconds, and the appearance of staff on the shop floor with tablets to facilitate a smoother customer experience.