Over 1 billion people use Facebook everyday – even if you don’t use it, there’s a good chance that your potential customers are!
Social media is one of the most cost-effective ways that an organisation can market itself online. These are some of the main opportunities:
- Great content
If you create great content, your organisation’s reputation will benefit. Also, when people share that content, their friends and family will see that personal recommendation.
Most social media platforms allow incredibly targeted advertising. Facebook, for example, has options for advert targeting that include consumers’ age, gender, relationship status, education, workplace, job title, location and/or purchasing behaviour.
- Customer Service
Many peoples’ first thought when they want to contact a company will be to look for them on social media. This is particularly the case with younger audiences.
- Reputation Management
If you’re not monitoring mentions of your brand terms on social media, then you have no opportunity to reply!
Our experts will work with you to develop a social media strategy that’s appropriate for your organisation. We’ll cut through any jargon and help you to find the activities that will drive the most business value for your organisation.
Social media platforms that we have worked on include: Facebook, Twitter, Instagram, Pinterest, Snapchat, LinkedIn and YouTube.
Contact us to discuss how our experts could help your organisation make the most of social media.