Travel Brand Thomson Gears to Stand Out with Upcoming Marketing Campaign
Thomson has announced that it will shortly be launching a major new campaign - the travel brand has described their upcoming marketing activity as "memorable and different".
The campaign will be led by a short film telling the story of "Simon the Ogre", while Thomson has already started generating buzz by seeding online clues about the storyline for a two-minute brand ad on an interactive campaign hub. The full film is set to debut on 27 December.
Created by Beattie McGuinness Bungay, the ad depicts a father as a grumpy horned ogre who is stressed by his office work, but he gradually transforms while on holiday into his pleasant true self. The strapline reads: "It's amazing what a Thomson holiday can do."
Additionally, four shorter versions of the ad have been designed to highlight different features of a Thomson holiday, such as the MyThomson app.
Thomson Marketing Director, Jeremy Ellis, commented: "We wanted to demonstrate that we understand what is important in life and to also show our products are the right solution to addressing life truths."
The campaign will be supported by an outdoor, print and social activity. Ellis has also revealed that the company plans to continue its campaign theme throughout next year.