Tobacco Brand Swan Celebrates Anniversary with Online Ad Campaign

To commemorate its 130th anniversary, tobacco accessories brand Swan is set to launch an online digital campaign promoting its heritage.

Owned by Republic Technologies, the Swan brand will be using Navigate Digital to create the campaign. Online ads will link to an 'Ultimate Pub Quiz' game on the Swan website - those who take part will be entered into a prize draw for the chance to win a specially designed anniversary tin.

The ads will appear on websites with a prime link to sports, music and iconic cultural figures, such as NME, The Sun and Spotify.

Marketing Manager at Republic Technologies, Eleni Koulara, commented on the project: "Swan has a great history of design and creativity, and that's reflected in this campaign at all levels. Navigate has done a great job of showing that creativity is integral to intelligent online advertising campaigns, too, with a targeted and strategic use of media that understands of the nuances of the category."

Sharan Cheema, Account Director at Navigate Digital, added: "Not many brands can claim a 130-year heritage, but Swan's strong understanding of its brand and commitment to design and quality means it's still going strong. It was great to develop a campaign with such an interesting brief."

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