TK Maxx Brand Rolls Out New Campaign for Spring/Summer Collection
Discount designer clothing retailer TK Maxx have launched their Spring/Summer 15 advertising campaign, which will continue their trend of highlighting real people by featuring 10 of their customers from across Europe.
The new ad launched exclusively on TK Maxx's Facebook channel, with print and digital activity being rolled out next week across the European TK Maxx markets.
It showcases the surprise and excitement of their customer brand ambassadors when they are given stock from the Spring/Summer collection of big brands to create their own individual looks.
Group Brand and Marketing Director of TK Maxx, Deborah Dolce, commented: "Seeing our own shoppers approach their new TK Maxx Spring/Summer wardrobe with an open mind enabled them to show off and share their own personal style as well as experiment with it too. The wide and ever-changing choice of big labels, stylish fashion and designer gems in our stores allows customers to be true to their own style and have fun creating their own unique looks for less."
The campaign was created by The Brooklyn Brothers, with Mindshare responsible for leading the media strategy, FleishmanHillard the PR plus social aspects and TK Maxx's in-house creative agency developing the in-store activity.