The Whisky Shop Goes Digital with User Friendly Platform

Retailer The Whisky Shop is gearing to expand its market share by expanding from their 22 network of stores to a new luxury e-commerce website.

PR and digital marketing agency The Big Partnership has been employed to create their fresh online offering.

Managing Director of The Whisky Shop, Andrew Torrance, commented on their choice of The Big Partnership: "[They] understood our vision for the new site, delivering a premium website which reflects the high quality our customers demand. [The website is] a hugely important part of our growth strategy, helping to drive our business forward by increasing our global reach".

The new website will focus on providing an accessible yet high-end experience for consumers, regardless of their level of whiskey knowledge. It will be populated with quality magazine-style imagery and videography to showcase a range of malts and blends from around the world, complete with user friendly tasting notes, complementary video tastings and access to the expertise of distillery managers.

The Big Partnership's Head of Digital, Allan Barr, said: "Our brief was to reflect the premium nature of the UK's largest specialist whisky retailer while at the same time ensuring it was easy-to-use for customers, no matter their current knowledge of whisky... we're confident The Whisky Shop's new site will play a major role in increasing awareness and generating sales."

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