Survey for Safer Internet Day Highlights Need for Stricter Protection of Children
A recent study by ResearchBods which was commissioned in line with Safer Internet Day has revealed the prevalence of online activity by youngsters aged 11 to 16.
Safer Internet Day, which has happened on February 10 for the last 11 years, is a movement created by the European Commission's Safer Internet Programme called Insafe. It aims to "create a better Internet together", with a focus on the protection of kids.
The survey of 1,004 Britons aged between 11 to 16 years old found that 26% (over a quarter) of children use over five social networks at any one time, indicating just how big the online footprint of modern youngsters is.
Additionally, YouTube was found to be this demographics' most popular digital service, as 78% of kids reported using their app on mobiles. Facebook came in at a close second with 74%, followed by Snapchat (46%), Instagram (43%) and Twitter (37%).
Director of Public Affairs at UK advertising body ISBA, Ian Twinn, commented: "A parent's worry for their child's safety is infinite and especially regarding online activity. It is important to offer help. At the same time it is fascinating that surveys show children are more confident in dealing with perceived and real dangers online than their parents are."
He added: "Advertising is certainly not the worst thing a child can come across yet we too in the ad industry feel a sense of responsibility... parents have a right to expect us not to abuse a child's understanding, or present harmful products to them."
Many Governments are currently working on legislation to prevent kids from easily accessing inappropriate content with opt-out porn filters.
If you would like to learn more about the study results by ResearchBods, they can be found here.