Survey Finds Mobiles Increasingly Popular for Christmas Shopping

New research from Weve, an alliance of the UK's three largest mobile network operators (EE, O2 UK and Vodafone UK), has revealed the growing power of mobile spend.

The study, which surveyed 3,700 smartphone owners aged 16 and over in January this year, found that in 2013 people spent an average of £245 each on Christmas shopping using their smartphones, demonstrating that the UK mobile retail industry is currently worth £3.8bn.

Commercial Director at Weve, Nigel Clarkson, commented: "The £245 figure surprised us and will give us a benchmark to check the increase in early 2015. One thing is certain - as the industry prepares for Christmas 2014, mobile Christmases are only going to get bigger and more sophisticated."

Additional findings of the survey were that almost nine out of ten respondents (88%) used their mobiles for shopping, with half having bought presents on their smartphones and 70% having used the mobile web to browse the Internet for inspiration and 21% who used mobile shopping apps.

A total of 64% of those surveyed used their mobiles to compare prices in-store, while 55% of respondents said music, DVDs and games were the main things they shopped for.

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