Scottish Food and Drink Sector Looks to Gain Market Share
With the referendum vote around the corner (September 18), the Scottish National Party is trying to win the support of the country's food and drink industry by promising a global marketing campaign if they vote in favour of independence.
As SNP leader and the person spearheading the Yes campaign, Alex Salmond, commented: "Scotland is currently in the international spotlight like never before, but the huge publicity generated by a Yes vote and the transition to independence will be the opportunity of a lifetime for our food and drink sector to extend its global reach even further."
Despite his optimism, some of Scotland's biggest food and drinks companies are still unsure of the favourable opportunities that independence will bring.
Executives from Baxters Food Group, Macallan and The Famous Grouse maker Edrington are among 130 Scottish business leaders that signed a letter last month stating that the business case for independence has not yet been made.
The food and drink sector in Scotland is looking to boost their value to £16.5bn by 2017, along with growing the export value of products such as whisky and salmon to £4.5bn. Their industry leaders are therefore understandably cautious about whether a Yes vote will truly be of benefit.