Santander Launching Fresh Brand Campaign to Communicate Customer Benefits

Santander is kicking off a new brand campaign to drive home their pledge of putting consumers at the heart of their service offering.

Created by WCRS, the campaign will span TV, poster and digital platforms. With the tagline 'Keep on, Keeping on', it aims to highlight how a range of customers automatically earn value from the bank through their everyday behaviours.

Additionally, the existing Santander sporting ambassadors - Jessica Ennis-Hill, Jenson Button and Rory McIlroy - will spread the brand message of 'Simple, Personal, Fair'.

Chief Marketing Officer of Santander UK, Keith Moor, commented: "Santander seek to apply a Simple, Personal and Fair approach to all that we do. A key part of our success is our award winning 1I2I3 products that provide real, everyday value for our customers; 24 hours a day. The idea behind our new campaign is to show how effortlessly you can be rewarded on your everyday banking, without changing the way you do things. Just switch to Santander and we'll do the rest."

Executive Creative Director at WCRS, Billy Faithfull, added: "Despite aggressive competition from bigger banks Santander continues to offer astounding value to its 1|2|3 customers. This is an achingly simple proposition and an honest story to tell through advertising. Just keep doing your thing the way you want to, and let Santander do theirs. You can't say much more simple, personal and fair than that."

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