Samsung Debuts First Christmas Ad Campaign to Boost Festive Season Sales
Electronics giant Samsung is launching their first ever Christmas marketing campaign to maximise the festive season sales spike by boosting appeal for their product range.
Created and produced by Cheil UK, the campaign kicks off today (Tuesday 18 November) with advertising entitled 'All wrapped up early' and 'Christmas round ours' being rolled out on their Facebook and YouTube channels.
The 'All wrapped up early' ad (launching tomorrow evening during ITV's 'I'm a Celebrity') centres around Samsung's flagship smartphone the Galaxy Note 4, while 'Christmas round ours' ad (debuting on Monday) showcases Samsung's entire product range.
Vice President of Corporate Marketing at Samsung Electronics UK and Ireland, Russell Taylor, commented: "Christmas provides the perfect platform for us to communicate with a large base of Samsung customers and will help to make the UK's biggest tech brand also its most loved one."
Cheil UK Executive Director, Logan Wilmont, added: "Samsung's first Christmas campaign was an exciting opportunity. It allowed us to show how Samsung's technologies are part of the very fabric of Christmas in Britain today. Whether it's TV's or tablets, smart phones or smart watches, they are as much as part of the British Christmas as mince pies and Morecombe and Wise."