Publisher Time Inc. Unveils Revamped Advertising Structure
Digital and print publisher Time Inc. has revealed a new customer-centric advertising structure that offers agencies and clients a simplified central point of access to all their brands, such as Marie Claire and Woman's Own.
The revised structure will also span the creation of a new category department focused on food & drink, health & beauty, retail and technology & telecoms, while operating alongside existing brand teams.
Further enhancements to support the changes include the development of agency hubs covering print display, digital display, sponsorship and creative media sales teams. Additionally, a new 'centre of innovation' will provide a fresh advertising product development programme and steer the way forward on commercial collaborations.
Managing Director of Time Inc UK., Charlie Meredith, commented on the changes: "With this new structure, we deliver a stronger service to our advertising partners, allowing them to leverage our valuable audiences and famous brands more easily.
We connect with our consumers every minute of every day across multiple platforms, and offer unrivalled understanding and engagement with them, now strengthened through deeper category expertise. We put this customer insight at the heart of our ad innovation programme, and are now fully joining up our solutions and content offer to power our partner services."