P&G Aims to Engage Global Consumers More Effectively with Division Restructure

As from 1 July, Procter & Gamble will be rolling out structural changes aimed at boosting profits and accelerating international expansion of their brands by getting 'closer to consumers'.

P&G has created four new global business divisions (expanding from the previous two) - these are Baby, Feminine & Family Care, Homecare plus Beauty & Health & Grooming.

The FMCG (fast moving consumer goods) firm has stated that the new divisions have been created around brands and sectors that share common consumer benefits and technologies.

These changes are not expected to have a major impact on marketing teams however, since P&G's corporate structure has already established senior marketers by brand and category for global, regional and country teams.

AG Lafley, P&G CEO, commented on the upcoming restructure: "This will strengthen our focus on go-to-market excellence in our core developed and developing markets. Taken together, these organisation changes will help us operate better and faster as one unified team to win."

He added: "This sector organisation and leadership team will help us operate more effectively and efficiently to continue momentum behind P&G's growth strategies. These changes build on the productivity and organisation design work led by Bob McDonald, and will help us get closer to consumers and become more agile with customers."

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