OXO Brand Gets New Year Facelift to Better Inspire Consumers

OXO has undergone a facelift designed to modernise its image while retaining recognisable design elements of the brand's heritage.

Created by the Coley Porter Bell (CPB) Agency, the refreshed design applies to all of OXO's Cubes and Shake & Flavour product range.

Marketing for the Cube products now includes a variety of messages aimed at inspiring consumers to use the cubes in different ways, such as 'Liven up your Lasagne' and 'Sprinkle for spectacular stir fry'.

Executive Creative Director at Coley Porter Bell, Stephen Bell, commented: "OXO Cubes are iconic, but over time the packaging had become overly complicated and fussy. We stripped all this away and enlarged the OXO letters as they stand for so much, we wanted to reinstate a boldness and confidence along with great shelf impact."

Likewise, OXO's Shake & Flavour products now feature a new logo that better highlights the brand identity and inspires consumer taste creativity through the use of bold 'foodie' colours. The redesign also includes useful peel-able labels printed with different recipes.

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