Notonthehighstreet Stirs Up Valentines Sentiment with New Marketing Campaign
Retailer notonthehighstreet.com has launched a fresh marketing campaign to raise its brand profile and encourage Britons to be more romantic this Valentine's Day.
Marketing director of notonthehightstreet.com, Ben Carter, explained that because their online retail platform is "fast establishing itself as the destination for thoughtful gifting", they wanted to "encourage consumers to put a bit more thought into their romance" this year.
Their #ShowTheLove campaign, spearheaded by WCRS, will be running from this week across TV, press and digital.
The TV creative features the story of a couple's romance through a unique product found at notonthehighstreet.com - a personalised mixtape print. Ads will appear in 30 and 10 second edits on ITV, Channel 4 and digital channels.
WCRS Managing Partner, Emma Marsland, commented: "We sought to capture the heady days of early bashful romance all the way through to sensible grown up mature love via that old favourite wooing tool of all of us born in the seventies - the mix tape. Type mix tape in the notonthehighstreet.com site and you'll unleash a wave of extraordinary themed products. Proof that notonthehighstreet.com has the gift for any type of love."