New Campaign Launched by British Heart Foundation to Raise Funds for Research

As part of a recent marketing strategy overhaul, the British Heart Foundation (BHF) has now launched a new campaign which highlights the work that the charity does around progressing research into heart disease.

Released today (27 August), the 'Bag it. Beat it' campaign aims to raise awareness and research funds for people born with congenital heart disease. The public are invited to donate bags of their unwanted items to BHF shops nationwide.

The campaign launch precedes the new school year beginning next week, with the British Heart Foundation estimating that 4,000 children with congenital heart defects will start school. In line with this, the marketing features a 10-year old boy who was born with a hole in his heart and received open-heart surgery, thanks to research from the BHF.

Overall, the charity's revised marketing strategy encompasses a list of priorities stretching up to 2020 - BHF will be striving to fund more research discoveries, help more heart patients, and engage further supporters, volunteers, the health sector and research professionals to boost its efforts.

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