Major Marketing Campaign by Scottish Pro-Independence Campaigners Planned
Pro-independence leaders are set to invest up to £2.5m on one of the largest outdoor advertising campaign ever seen in Scotland, in an effort to convince voters to say Yes to splitting from England in the upcoming referendum.
A precursor to a major £7m push to convince Scottish voters, the £2.5m is being used to reserve thousands of billboards, posters and phone booths across the country to promote the Yes message. These marketing platforms will be rolled out from early March through to the day of the referendum on 18 September.
There are four marketing phases planned during March, April, July and early September, while separate contracts for digital, cinema and newspaper advertising are also under negotiation. This aggressive marketing drive is likely to anger those Scots who want to see the UK stay united however.
A spokesman for anti-independence group Better Together commented: "Nobody should be surprised by this, but they have every right to be angry. The SNP have already spent hundreds of thousands of pounds of taxpayers' money on billboards and advertising agencies. They have shown that no budget is too big when it comes to using our money to pay for propaganda for their independence campaign."