Lloyds Bank Rolls Out Marketing to Revitalise the Brand and Highlight TSB Split

Following the announcement made earlier this month that Lloyds Bank will be splitting from TSB, a rebrand is underway with the aim of revitalising the 250 year old commercial bank's public image.

The marketing campaign, which kicked off on Sunday (22 September), was developed in conjunction with Rufus Leonard, RKRC/Y&R, Proximity and MEC.

It centres on a new TV advert highlighting the fact that Lloyds TSB is no longer a joint brand, although in the interim customers will still be able to use both banks for everyday financial services.

Additionally, the dropping of TSB from their branding will continue to roll out across the Lloyds Bank network of 1,300 branches in England and Wales, supported through in branch poster marketing.

Brand and Marketing Director for Lloyds Bank, Catherine Kehoe, explained why the revitalisation of the brand is something they are proud of: "This is our chance to offer customers something different by focusing on the moments that really matter in life, whether that is helping our customers buy a first home or helping grow their business. We can do this because we have worked hard to ensure our revitalisation will focus on the needs of people and businesses of Britain."

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