John Lewis Announces Five Finalists for Technology Start-Up Incubator Program

The John Lewis 'JLAB technology incubator' has now unveiled the five finalist start-ups who it believes have the 'potential to shape the shopping experience of the future'.

Jumping on the current bandwagon of brands which are turning to start-ups to usher in an entrepreneurial spirit, keep them at the forefront of technology and help them stay ahead of competitors, the launch of JLAB forms part of John Lewis's 150th anniversary celebrations.

The start-ups who made the finalist shortlist were picked by a panel comprised of technology entrepreneur Stuart Marks, John Lewis executives and external mentors. The winners are Localz (in-store digital engagement), Musaic (wireless streaming), SpaceDesigned (online 3D room planner app), Tap2Connect (after-sales service) and Viewsy (in-store digital engagement).

The five finalists will all be given dedicated office space at JLAB's London offices along with access to John Lewis's technology, initial funding of £12,500 and a mentor panel for guidance.

Paul Coby, IT Director at John Lewis, commented on the shortlist announcement: "We're confident that the JLAB finalists each have an idea with real potential to either improve the shopping experience or offer customers something new to use in the home. I'm looking forward to working with them over the next few months to help make their ideas a reality."

After a 12-week incubation period, the JLAB panel will then select the winning start-up that will receive a further £100,000 investment and the chance to trial their technology in John Lewis stores.

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