HungryHouse Invests In Major Marketing Campaign to Gain Market Share
In the attempt to gain market share from rival Just-Eat, online takeaway service HungryHouse is investing in a multi-million rebrand to appeal to diners.
HungryHouse has now opted for the strategy of a more traditional campaign structure over the performance-based digital marketing it has previously been engaged with. Their hope is to convince the public of their pledge to be the "easiest way to your favourite food". Following from a merger with global network Delivery Hero last year, the firm believes the time is now right to promote the brand promise across Europe.
The company is set to introduce a new logo to markets such as the UK and Germany via a playful TV campaign created by 180 Amsterdam, which champions their "Your hunger. Our mission" strapline.
In addition to upcoming ads which promote a HungryHouse driver delivering food to people in the most difficult places (such as a space station), targeted outdoor ads plus social media activity and PR events will promote the website. The company will also be introducing a mobile app, set for release on Boxing Day (one of the busiest days of the year for online food orders).
Chief Marketing Officer at HungryHouse, Graeme Horne, commented: "Even in the UK, which is a mature market for online orders, there's a long way to go before it matches the number of people making orders over the phone... We have a level of maturity in all markets that we haven't had before in terms of the right amount of good quality restaurants, a good app, a good website and good delivery times. We've brought the brand under a universal platform across all our markets to get this message across."