Hibu to Roll Out Major Campaign to Recapture Market Share

Following its rebrand from Yell last year, Hibu is gearing to launch a major global marketing campaign targeted at small to medium business owners.

Marketing activity, which was created by The Engine Group, will roll out across outdoor, digital, social, national press and radio channels. The visuals aim to "stand out" from Hibu competitors such as 1&1 and Go Daddy.

Hibu Global CMO, Laura Broderick, commented: "We didn't want to just show the product, but the emotional side of the business. A lot of our legacy is about the relationship we have with customers."

She added: "If you look at our competitors... you do see a variety of [marketing] treatments but we want to stand out not just in terms of messaging but also in the media we use. Out of home is effective, particularly in the UK, in the South East and London, while the US it's more magazines."

Overall, the 'Hibu. Made for Business' campaign promotes their online "do-it-yourself" digital services which were launched last May to help businesses with create desktop and mobile websites, online and social media stores, domain names and digital marketing campaigns.

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