Google's Matt Bush Gives Opinion of Search Industry ahead of The Drum Awards

Marketing industry platform The Drum is to hold the first ever Search Awards next year, with top SEO experts lined up for the judges panel from Google, Microsoft and more.

The awards aim to celebrate the success of the growing UK search marketing sector by turning the spotlight on the most creative, innovative and effective search campaigns within the PPC and SEO arena.

Entries are now being accepted through The Drum Search Awards website, with the closing date set for 6 March 2015. The winners are to be announced on 9 June at an event at the Marriott Grosvenor Square in London.

Editor of The Drum, Gordon Young, commented on the upcoming awards: "With all sorts of shiny new toys in the toolkit of digital marketers, search is sometimes seen as a bit dull and passe. These awards seek to remind the market that good search is still the foundations on which everything else is built. By recognising and rewarding some amazing work it will also prove that search, far from dull, still has the power to transform business and careers. There has never been a more exciting time to be part of this sector."

Matt Bush, Head of Performance at Google, explained his perspective on the importance of the search industry: "Search is, in my somewhat biased opinion, the most effective and efficient ad platform of all time, and is also, arguably, the first real-time, programmatic, data-led, native, contextually-aware marketing channel."

"Search is also the database of intentions, giving both a long-term and right-now view of what the world is really thinking and feeling. Search is honest, intimate and truthful. So search data can be used to fuel and power all marcomms, not just search and digital channels - it can be the foundation of all decisions. However, search doesn't always get the spotlight it maybe should."

"The Drum Search Awards will shine the light on the great work that is being done in search - from the basics of driving digital performance to creativity in mobile, from feed-based advertising to deep data integrations, from offline to online to store and maybe back again. We know there is some fantastic creativity in search, building out marketing models for the future."

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