eBay Launches New Homepage Design to Boost Consumer Engagement

Online retailer eBay has redesigned its shop front homepage to boost engagement by focussing more on browsing instead of buying - the aim is to "inspire customers and give them a reason to come back to the site every day".

This move reflects the growing trend amongst big brands to forge a closer link between ecommerce and appealing content.

The new magazine-style homepage, titled "eBay Today", launches today (7 March). Customers are now able to personalise their homepage with "collections" - handpicked lists of items created by eBay editors, brands or users themselves. Additionally, site visitors will be able to find, follow, share collections, plus buy direct from collections if the item is available as a "Buy It Now" product.

eBay UK Marketing Director, Sarah Calcott, commented: "Lots of customers come to eBay and are very clear on what they want to buy. This is a different way. If you are not sure what dress you want to wear you can go to collections and flip through like a magazine to get ideas. The beauty of this is that once you've seen it you can buy it."

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