EasyJet Praises Ad Campaign for Boosting Company Profits
EasyJet has largely credited the strength of their ad campaign (launched last year) for the upturn in success, namely good results in their latest financial data and the sale of a record number of seats to business travellers.
Unveiled in September 2014, easyJet's 'Business Sense' campaign was created by VCCP and involved an £8.5m marketing investment. The TV ad, voiced by actor Hugh Laurie, featured a giant rabbit and the song 'I'm Late' from the Disney adaptation of Alice In Wonderland.
For the three months to December 2014, passenger numbers increased by 4.1% to £14.9, resulting in revenue per seat to increase by 3.7% (on a constant currency basis) to £56.16.
EasyJet Chief Executive, Carolyn McCall, commented: "We further strengthened our network in the quarter adding around 500,000 seats, the majority of which are from airports where easyJet has a number one or number two position. This combined with our new TV ads aimed at business travellers enabled EasyJet to sell record numbers of seats to business travellers in the first quarter."
McCall added that the company is "well positioned to continue to deliver returns and growth to shareholders", and said that the airline will continue its strategy "of making travel easy and affordable".