e-Retail Sales Index Reveals Britons are Mad for Online Shopping

According to the latest e-Retail Sales Index compiled by IMRG and Capgemini, the UK is the confirmed Internet shopping capital of the world - 82% of Britons users regularly shop online, which is the highest rate of all 28 EU member states.

Web sales in Britain saw a significant jump of 13% last month compared with August, and were 20% higher than in September 2012.

This September figure represents the fastest increase for the month in the 13 years that the e-Retail Sales Index has been running. Over 10% of all retail sales are now made online in the UK, with this figure predicted to more than double by 2020.

Furthermore, there has been a 150% rise in consumers using smartphones to make purchases, while Internet shopping has also been boosted by more UK companies offering same-day delivery.

Online shopping is particularly strong in Britain because people regularly do a significant amount of their weekly food purchases using the Internet, alongside a range of other products such as clothes, books and electronics.

This places Internet shopping in Britain higher than the US, because web purchases of food and groceries are not as popular amongst Americans. When it comes to EU member states, in second place for the highest rate of online retail is Denmark and Sweden (79%), followed by Germany (77%), Luxembourg (73%) and Finland (72%).

While retailers in the UK enjoy the top position for online purchases of clothes and food across Europe, Sweden is in the lead for travel and Luxembourg for books.

« return to news section

Get a Quote



"Very impressed with the level of service we received. Found Commercetuned to be very professional, knowledgable and always went the extra mile to achieve the best results for us. We will certainly be using them again, our rankings improved beyond our expectations in a relatively short amount of time. The type of company that once found you never want to let go of!" Read more...