Digital Marketing Association Backs Government Clampdown on Cold Calling
Following the recent news about the Government changing the law from 6 April to crack down harder on nuisance cold calls, the Digital Marketing Association (DMA) has welcomed the decision.
The Information Commissioner's Office (ICO) will now have more ability to swiftly punish cowboy companies with hefty fines, since the burden of proof required to fine cold callers which have caused "substantial damage or substantial distress" has been lowered.
Director of External Affairs of the DMA, Mike Lordan, commented: "The DMA has been spearheading the industry's initiatives to tackle the problem of nuisance calls and text spam and we have been calling for legislative changes to make it easier for the ICO to issue penalties to rogue companies breaking the law."
He added: "The recent surge in complaints has been driven in the main by rogue companies making PPI and accident claims calls. Lowering the burden of proof is an important tool in protecting the telemarketing industry and consumers from the scourge of nuisance calls."
Under the revised law that will soon come into effect, companies caught cold calling consumers can be fined up to £500,000.