Cyber Monday Sees Online Sales Continuing to Increase Year on Year
Research by Adobe has revealed that Cyber Monday yesterday saw a 16% increase on total online sales compared to 2013 figures, totalling £1.67bn internationally.
Adobe's 2014 Digital Index Online Shopping data also found that the Top 25 retailers saw an online sales increase of 25% on last year, and each generated £18.9m or more on Cyber Monday. Smaller retailers meanwhile (those generating £1.26m or less), experienced a 5% growth.
Additionally, 19% of total online sales (£206.6m) were m-commerce driven by mobile devices (smartphones and tablets) compared to last year.
Further data, based on over 400m visits to 4,500 retail websites, showed that consumers saw the highest discounts (23%) in the early morning hours of yesterday, and over half (54%) of online sales occurred outside of normal working hours.
Principal Analyst at Adobe Digital Index, Tamara Gaffney, concluded: "Cyber Monday sales were up 16 percent this year, with the biggest retailers seeing the biggest gains. The early birds caught the worms on Cyber Monday, with shoppers getting the steepest discounts in the early morning hours."