What is natural search engine optimisation?” you might ask. Also referred to as organic search engine optimisation, it refers to the process of achieving and maintaining high ranking placements in the free search engine listings, i.e. the results that are not paid for.
Pay per click marketing is now a billion pound industry that involves completely different skills and techniques to be successful compared to natural search engine optimisation, so if you have a limited budget how do you decide which approach is right for you?
At Commercetuned, we realise that both organic SEO and PPC are two key parts of any online marketing strategy, and should be used in tandem. Both have their pros and cons – review our pay per click advertising page for full details of the advantages of this approach. Ultimately, however, organic SEOwill prove more cost effective than PPC advertising, and so would be the first choice for those of you who cannot afford to utilise both methods. The reasons for this are as follows:
- With pay per click marketing you always pay for each visit you receive, so when your daily or monthly budget runs out, the traffic from search engines to your website stops. Through a natural search campaign you only pay for on-page optimisation work and then monthly link building to achieve the best results.
- Natural optimisation results in a far greater exposure across all search engines than pay per click, (unless you run multiple PPC campaigns, which can prove time consuming to administrate and expensive) as we optimise our clients sites for all search engines to increase the targeted traffic to your website
- Natural SEO is always content based, and involves detailed analysis of search engine user behaviour. A campaign will inevitably fine tune your website copy to provide the information that people are looking for, whereas pay per click campaigns do not require improvements to the websites, and therefore do not enhance your site for all users.
- While the risk is minimal, there is the potential for click-through fraud with pay per click traffic, especially with some less established PPC vendors (with less sophisticated tracking tools). With high natural search engine placements your competitors can click on your listings all day long and it won’t cost you a penny
- Statistics show that people favour websites that rank highly in the natural listings over those in the sponsored listings, as they appreciate that the site is there on it’s own merit and through hard work, rather than payment, although admittedly some users don’t know the difference between free and paid results [Source: De Vos & Jansen, February 2007].
- Organic results were viewed most often – 98% viewed these results, while only 31% of sponsored results on the right of the page resulted in visits.
- The split of organic to paid links on a search engine is approximately 4 to 1. [E-consultancy, Online Marketing Benchmarks, 2003]
So why use CommerceTuned for your natural SEO campaign?
We’ve been optimising websites for over 7 years, long before pay per click campaigns were even a “twinkle in Google/Yahoo’s eye“. Search engine algorithms do change over the years and we constantly adapt our approach and our techniques to make sure our clients remain at the top of the listings, but the fundamental core for what makes a good SEO campaign remains the same; correct website focus, optimised code and copy, and a quality link building campaign. Our results speak for themselves.
We’ve done natural search engine optimisation on over 100 websites and can confidently predict we’ve got experience in your sector. We are 100% transparent in all the work we do so you’re never in the dark, and we are fully accountable when it comes to the service we offer, which is an affordable, fully managed optimisation account to best promote your products, services, and brand.
Search engine optimisation is still regarded as some as a “shady industry”, so why not take the guesswork out of it and contact us, we’ll happily talk you through what the campaign would comprise of and all the costs involved.