Google Optimisation

I frequently get asked whether someone can have their website specifically optimised to achieve high rankings in Google. Not, MSN, not Yahoo, specifically just optimisation for Google. Are they correct to be focusing so intently on this single engine? Is optimisation work for Google so much different from optimising for any of the other major…

The Google Sandbox Theory

In the past few years a semi-mythical beast has reared it’s head in the world of search engine optimisation and the building of new web sites, it’s referred to as the Google Sandbox effect. The principle behind this theory is that new web sites can be penalised – or rather prevented from achieving the same success…

The Google PR™ Update

The google update – where to begin? A joy to some, the bane of the earth to others… For those with their head in a hole, approximately every 3 months Google updates their search algorithm as they always find new ways to improve the search results and also to fight off devious search engine optimisation…

Defining a Search strategy

Introduction When people set out to design a web site, be it knowledge based intranet or a commerce based internet site, search strategy isn’t always on the top of the priority list. This is understandable; the bigger goal is in sight, the detail of the user experience hasn’t yet been explored, but experience dictates that…

The Google Supplemental Index

Depending on who’s statistics you believe, Google deals with anything from 60% to 90%+ of all search engine traffic, so whichever way you look at it getting high rankings in the Google listings for important, relevant and searched on phrases will generate a great deal of traffic – and hopefully business – for you. However,…

The Intangibles

Yes we’ve had The Invincibles, we’ve even had The Commodores, so now I’m going to introduce the newest ‘the’ to the collection – The Intangibles. Everybody with any experience in search engine optimisation knows that SEO is not an exact science. We do not have control over all the variables and factors that make up how a…